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Filename rules for images and documents

Due to the way web servers work, not all file names are valid. #

If your images or documents are uploading to your website, but are not showing in your content, then it is probably due to unsuitable file names.

As a guide

  • File names should only contain standard lower and upper case letters, numbers and dashes. 
  • Do not use any other characters. 
  • No colons, slashes, spaces, commas, ampersands, apostrophes, question and exclamation marks, copyright symbols etc.
  • Avoid accented letters such as á ü
  • Make names short but descriptive.
  • Don’t use all-caps

This is a bad and faulty image file name

1Gem-Adams,bathroom,neutral,Resene-Whitewash+Colins-Wicket+Eght-Stonewashed+Rice-Cake+Hf-Stone-Age+Rococco+Swiss-Caramel,photo-Wendy-Fenwick-LS-copy.jpg

This is a good and working image file name

resene-paints-red.jpg


File names also affect the usability and SEO of your website, especially if they are visible as can be the case with PDF downloads. 

This is a bad PDF file name

130419 ATTACHMENT2 -Forum_Partnering&Sponsoring Packages_v4 (Sue’s) v1(1).pdf

This is a more appropriate name

Forum-Partnering-and-Sponsorship-Packages.pdf

Renaming Files

It is very common to find ampersands (&) and apostrophes, as well as irrelevant text, especially in PDF filenames. Check and rename your files before you upload.

  • On a Windows PC, press F2, or right-click the file then select Rename.
  • On an Apple Mac, select the file and press Return.
  • In either case, the name will become highlighted, allowing you to type a new name.

File type extensions

File extensions such as .pdf and .jpg should not be changed when renaming a file. Doing so will cause the file to become un-usable.

If you need to convert a file to another type, you must use a program such as Photoshop or Word to do so.

Updated on 5 July 2024

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